Overton Park Shell

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Experiential Marketing + Brand Activation Opportunities

The ultimate goal of experiential marketing opportunities, such as brand activation moments, is to create a genuine relationship between your brand and your target audience. Now more than ever, it’s important for businesses to stand out from the crowd, and event marketing is a great place to start. Event marketing giveS you new channels and methods to use to connect with future and returning customers.

From free swag to hands-on activities to letting people demo your product in an authentic setting, by activating your brand at The Shell, you can engage with new audiences and position yourself above the competition through community involvement. Join the ranks of brands like the Memphis Grizzlies and REI who have activated our space in new and exciting ways.

We know that experiential marketing is not a one size fits all approach, and our sponsorship packages can be scaled up or down to fit your brands’ needs. We are also happy to brainstorm activation ideas with your team to discover the most unique and effective ways to align our brands and engage with our audience.

Ready to learn more and start planning your package today? Email Savanna at savanna@overtonparkshell.org to get the conversation started.


Need some inspiration? Check out the photos below to see how others have activated our space and engaged our audience.


SPONSORSHIP TYPES:

HOSPITALITY HILLTOP DECK PARTY | EXPERIENTIAL MARKETING + BRAND ACTIVATION OPPORTUNITIES | ASSET NAMING OPPORTUNITIES | DIGITAL MARKETING BENEFITS | SHELL YEAH! BENEFIT CONCERT SERIES SPONSORSHIPS